IAB SmartBrief

Tell a Friend

Complete the form below to send this IAB SmartBrief story to a colleague

* Your name:

* Your E-mail:

* Your friend's E-mail: Separate multiple addresses with commas
To access your saved contact list(s), you must log in.

Personal Message: (2000 characters at max)

(2000 characters left)

Terms and conditions: You must submit valid e-mail addresses only. Use of e-mail addresses is subject to the terms of SmartBrief's privacy policy.

MediaVest makes TV-like ad buy on Hulu

Publicis Groupe's MediaVest has reached a major deal with Hulu under which at least a half dozen clients will invest a combined several million dollars in the site to reach key demographic groups. "It allows us to view online video more closely with how we view television," said Amanda Richman, managing director of digital at MediaVest. Mediaweek (10/04)