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Intel wants to "leap ahead" with new logo

In a bid to grow its brand, Intel has replaced its longtime "dropped e" logo and "Intel Inside" slogan. The company, considered the fifth-most valued brand in the world by Interbrand, is now using a swirled circle around its name with the tagline "Leap ahead." San Jose Mercury News (Calif.) (12/30), CNET/Reuters (12/30), New York Times, The (12/30), BusinessWeek (12/30), Wall Street Journal, The (12/30)