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Retailers unveil aggressive online incentives

Scott Silverman, executive director of Shop.org, a division of the NRF, speaks about incentives retailers are offering to boost online shopping this year. "The biggest incentive will be free shipping. Sometimes they'll require a minimum purchase size and sometimes it will be completely free regardless of the size of the order," he says. Other incentives include Internet-only sales and gift cards. Orlando Sentinel (Fla.) (11/06)