CEO: Ads key to Hulu's business model
Hulu is following an ad-driven business model and is certainly not about "giving it away for free," Jason Kilar, the video site's CEO, said in response to concerns over Hulu's impact on traditional broadcasting. "We're focused on having a long-term business that serves the needs of consumers and advertisers on terms that work for them," Kilar said. Broadcasting & Cable (10/27)