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J.C. Penney, Danny Seo partner on green initiative

J.C. Penney Co. will roll out a storewide initiative in March to identify products that are either organic or environmentally friendly. Danny Seo, a well-known advocate for the use of earth-friendly and organic materials, is working with the company as its "Green Living Partner," Seo's blog reports. Home Textiles Today (01/18)