All Blue Apron News
Top stories summarized by our editors

How this meal-kit startup raised funding in a difficult market

4/3/2018

Meal-kit delivery startup Gobble was able to raise a $15 million Series B round -- including backing from NFL star Richard Sherman -- despite the post-IPO struggles of competitor Blue Apron. Gobble found its niche by targeting older millennial couples with meals that take just 10 minutes to make.

Blue Apron plans to sell meal kits at retail

3/19/2018

With subscriber retention proving to be a challenge, meal kit maker Blue Apron will start offering kits in stores by the end of the year, though no retail partner has been identified. CEO Brad Dickerson believes the company can attract more customers by selling its kits both in stores and on its website.

Blue Apron plans to sell meal kits at retail

3/16/2018

With subscriber retention proving to be a challenge, meal kit maker Blue Apron will start offering kits in stores by the end of the year, though no retail partner has been identified. CEO Brad Dickerson believes the company can attract more customers by selling its kits both in stores and on its website.

Analyst: Blue Apron makes tempting takeover target

2/6/2018

Blue Apron is an attractive takeover target for retailers working to expand home delivery options such as Walmart, according to stock analyst Matthew Trusz of Gabelli & Co. Blue Apron would provide a premium delivery brand for stores while its kits could be introduced in stores, according to Trusz.

Droga5 reveals weeknight ads to go with Blue Apron meals

1/22/2018

Droga5's new push for Blue Apron, "What Cooking Can Do," features unique spots for each working day of the week that show how the brand's meal kits give people more freedom in daily life. The creative was inspired by the "thousands of stories from customers who have shared with us the emotional and transformative experience they have had with our meals," said marketing chief Jared Cluff.

Droga5 reveals weeknight ads to go with Blue Apron meals

1/22/2018

Droga5's new push for Blue Apron, "What Cooking Can Do," features unique spots for each working day of the week that show how the brand's meal kits give people more freedom in daily life. The creative was inspired by the "thousands of stories from customers who have shared with us the emotional and transformative experience they have had with our meals," said marketing chief Jared Cluff.

Blue Apron push matches weeknights with meals

1/15/2018

Droga5's new push for Blue Apron, "What Cooking Can Do," features unique spots for each working day of the week that show how the brand's meal kits give people more freedom in daily life. The creative was inspired by the "thousands of stories from customers who have shared with us the emotional and transformative experience they have had with our meals," said marketing chief Jared Cluff.

US market for tech IPOs makes a modest recovery

12/19/2017

Tech sector companies launched more initial public offerings this year than in 2016, but deal volume fell short of the 2014 level. A report from Renaissance Capital suggests that the tech IPO rebound was shaky -- even as the broader stock market was doing well -- because of uncertainty about changes in corporate taxation and disappointment in the IPOs of Blue Apron and Snap.