Jeff Fromm

Jeff Fromm is president of FutureCast, a consumer trends consultancy that is a division of the Barkley advertising agency. A contributing writer at Forbes and frequent speaker on consumer behavior and brand innovation, Jeff is co-author of Marketing to Gen Z: The Rules for Reaching This Vast—and Very Different—Generation of Influencers (AMACOM, 2018), Marketing to Millennials (AMACOM, 2013) and Millennials with Kids (AMACOM, 2015).