Documentary series are experiencing a surge of popularity among streaming audiences and brands are tapping into the trend for TV advertising, writes Jeff Millman. Verizon and Prudential are both using high quality documentary-style ads that tell authentic stories with real people to appeal to consumers who want fact-based storytelling, he writes.
More than two decades' worth of annual shareholders letters from Amazon CEO Jeff Bezos show the company's focus on the customer and the importance of scale to its success. "To achieve high standards yourself or as part of a team, you need to form and proactively communicate realistic beliefs about how hard something is going to be," Bezos wrote in his 2017 letter.
Many Democratic candidates running for national and state offices are touting the benefits of free tuition and debt-free college proposals. Some party strategists say the proposals may go too far and could alienate some voters who may see the programs as too expensive.
Chinese economic growth declined to 6.5% in the third quarter from 6.7% in Q2, as an intensifying trade conflict with the US began to affect Chinese companies. The Q3 growth rate is the lowest China has experienced since the financial crisis.
Walmart-owned Sam's Club will offer online shopping and delivery via Instacart from half its US stores by the end of October, the companies said. The deal, which represents an expansion of Walmart's partnership with Instacart, will also allow nonmembers to shop online at Sam's Club.
Canadian researchers found that a prognostic tool with 12 variables, including age, alcohol- or tobacco-related items and worry- or stress-related items, yielded a 0.77 c-statistic and showed good calibration in determining teens likely to initiate cigarette smoking. The findings were published in Pediatrics.
Capri Sun and nonprofit No Bully have united on a campaign from Huge that centers on a "Together Table," which highlights the exclusion and bullying that can occur during school lunchtimes when students don't have a safe, welcoming table to join. A spot is running across YouTube and social and consumers are encouraged to use the hashtag #SitTogether to show their commitment to putting a stop to bullying.
Amazon will create more than 1,000 research and development jobs in the UK, including 600 at a new office in Manchester. The e-commerce leader will also create new positions at existing offices in Cambridge and in Edinburgh, Scotland.
Apple CEO Tim Cook called on Bloomberg Businessweek to retract a story that claimed the company's products had been compromised by chips that gave the Chinese government access to the user's information. Bloomberg, however, said that after more than a year of reporting and interviews with more than 200 people, it stands by its story.
The cost of two valsartan dosages, used to treat high blood pressure, increased more than any other drug in the US last month after pharmaceutical ingredient manufacturer Zhejiang Huahai Pharmaceuticals pulled valsartan the US market following discovery of a probable carcinogen. Prices more than doubled over August rates.
Hulu CEO Randy Freer recently said that the service may offer smaller bundles of programming that would include news and sports while limiting cable content to on-demand shows. The move could let Hulu eliminate network carriage fees and attract customers looking for cost-friendly options.
Despite objections from residents, the nearly 300-year-old Alamo site will be redeveloped, thanks to the San Antonio City Council's approval of a $450 million plan. Work, which will include construction of a new museum, could begin as soon as 2020.
The American energy trade gap has diminished considerably over the past 10 years, with the value of energy imports only about 1.5 times higher than exports in 2017, compared with the 2003-2007 period when imports were running 10 times greater than exports in value, according to the US Census Bureau. Crude oil is still the biggest energy import into the US, while petroleum products represent the primary export at 70% of the total value of 2017's US energy exports.
The airline industry is an example of how offering clear pricing tiers, starting with a cheap option that offers little or no perks, sets customer expectations and helps them decide whether to spend more, write Thomas A. Stewart and Patricia O'Connell. "By creating a class of service many passengers shun, basic economy appears to have made ordinary service seem less bad," they write.
The Inn at Christmas Place in Pigeon Forge, Tenn., has holiday trees and garlands that never come down, and the glockenspiel in the lobby pumps out carols twice a day. The most festive guests can reserve the Santa Suite, complete with St. Nicks and a unique gift delivered overnight.