Paramount+ produced the most streaming ad impressions in the last 12 months -- 6.37 billion -- AdImpact found. Impressions from HBO Max and Hulu increased from Q4 to Q1, while Prime Video and Disney+ ad impressions dropped from Q4 to Q1.
PepsiCo is prioritizing brand building via social, linear TV and retail media in a bid "to build brands with an end-to-end mindset," said Eric Melis, chief marketing officer of PepsiCo's international beverages. Experiential activations focused on sports and music are key to "driving cultural dialogue and being culturally famous," added Melis.
Parts of the proposed American Privacy Rights Act could create confusion and even exacerbate the digital divide by eliminating free ad-based content, write Alan Friel and Kyle Fath of Squire Patton Boggs. The pair advise making laws more similar to "opt-out" legislation that many states have already enacted.
A study from TikTok and the National Research Group surveyed 1,600 adult TikTok users, including 1,200 bilingual users, and found many prefer to communicate in Spanish and English on social medIa and when seeing advertising. Accuracy and authentic representation mattered to Hispanic users as well.
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Hudson Rouge listened to fans clamoring on social media for the music that backs a 30-second YouTube spot for Lincoln's Nautilus Hybrid SUV. A full version of the track titled "Kaleidoscope Bliss (The Nautilus Song)," created with Heavy Duty Projects is now available on Spotify, Tidal, Apple Music and the brand's channels, and was teased on social media.
WPP Open X, led by Grey New York, created "The Playable Billboard" in Times Square for Coca-Cola, which enabled those passing by to play a giant version of Pong, the classic video game. The branded version featured Coke bottles as paddles and gamers played with customized Atari joysticks while sitting on a red branded couch.
It's Ashok Krish's job as a leader in the AI.Cloud unit at Tata Consultancy Services to know what's next in business, and in this Q&A he shares his keen grasp on technology, the definition of "work" and reimagining companies for an AI world. Krish believes AI soon will be a core competency for every C-suite role and will have its own seat on the board. "I think human skill is fundamentally going to be about framing, asking the right questions, curation, assessing and thinking," Krish forecasts, pointing to the importance of a symbiotic blend between humanities and technology.
When a local Scottish paper's account of a Loch Ness monster sighting on May 2, 1933, went "viral" back then, a big-game hunter was hired by the big city newspaper London Daily Mail to track it. That hunter discovered footprints, which zoologists debunked as having been made using plaster casts of what animal's appendages?
