As consumers spend less time shopping in-store, experiential marketing is emerging as a powerful way to influence purchase decisions and create consumer loyalty.

As the US population becomes more diverse, the preferences of multicultural shoppers will have a significant impact on the grocery shopping experience, according to a new report from Acosta.

Acosta Senior Vice President, Fresh Foods Bryan Chartrand discusses what is driving the growth of fresh, how retailers can cater to consumers’ changing needs and what the perimeter department of the future will look like.

Prices in the grocery sector are on the rise, and a joint effort between manufacturers and retailers is needed to ensure successful price increases, according to experts at Acosta.

Rising commodity costs as well as growing transportation and packaging costs are driving price increases in the grocery sector. Experts from Acosta discuss which segments are most affected and what steps retailers and manufacturers should take.

Shifting shopper habits and the evolution of omnichannel are changing the grocery retail landscape, and investing in shelf management can help retailers maximize sales.

Higher prices and changing shopper behavior will make waves in the grocery industry in the coming year, according to predictions from Acosta.

The Health and Beauty Care (HBC) category represents a major opportunity for grocery retailers to increase the amount shoppers spend on each trip, according to a study completed by Acosta and the Food Marketing Institute.

National brands account for the vast majority of revenue growth, and shoppers believe name brands offer higher quality across categories, according to Acosta’s Why Brands Matter report.

The grocery retail channel is up against rising competition, but smart strategies around General Merchandise and Health and Beauty Care can help win shoppers.