Acosta

Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the US, Canada and Europe. For 90 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers’ baskets. For more information, please visit www.acosta.com.

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How retailers can grab a piece of the growing CBD market
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How retailers can grab a piece of the growing CBD market

More than 25% of consumers now use cannabidiol (aka CBD) daily or as-needed, according to Acosta, but many shoppers are still wary of claims and want more information.

Embracing experiential marketing is key to reaching today’s consumer
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Embracing experiential marketing is key to reaching today’s consumer

As consumers spend less time shopping in-store, experiential marketing is emerging as a powerful way to influence purchase decisions and create consumer loyalty.

Report: Multicultural consumers shape the future of grocery retail [Image: Women comparing products at the meat case]
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Report: Multicultural consumers shape the future of grocery retail [Image: Women comparing products at the meat case]

As the US population becomes more diverse, the preferences of multicultural shoppers will have a significant impact on the grocery shopping experience, according to a new report from Acosta.

What’s driving the growth of fresh, and how retailers can react
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What’s driving the growth of fresh, and how retailers can react

Acosta Senior Vice President, Fresh Foods Bryan Chartrand discusses what is driving the growth of fresh, how retailers can cater to consumers’ changing needs and what the perimeter department of the future will look like.

How collaboration can help retailers, manufacturers solve the pricing puzzle [image: man and woman comparing products in grocery aisle]
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How collaboration can help retailers, manufacturers solve the pricing puzzle [image: man and woman comparing products in grocery aisle]

Prices in the grocery sector are on the rise, and a joint effort between manufacturers and retailers is needed to ensure successful price increases, according to experts at Acosta.

Q&A: The impact of price increases on retailers and manufacturers [Image: Woman looking over a shelf of bottled beverages]
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Q&A: The impact of price increases on retailers and manufacturers [Image: Woman looking over a shelf of bottled beverages]

Rising commodity costs as well as growing transportation and packaging costs are driving price increases in the grocery sector. Experts from Acosta discuss which segments are most affected and what steps retailers and manufacturers should take.

Investing in shelf management can help grocery retailers increase sales [image: a shopping cart in a grocery aisle]
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Investing in shelf management can help grocery retailers increase sales [image: a shopping cart in a grocery aisle]

Shifting shopper habits and the evolution of omnichannel are changing the grocery retail landscape, and investing in shelf management can help retailers maximize sales.

Frozen food renaissanc will make waves in grocery in 2019
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Frozen food renaissanc will make waves in grocery in 2019

Higher prices and changing shopper behavior will make waves in the grocery industry in the coming year, according to predictions from Acosta.

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The Health and Beauty Care (HBC) category represents a major opportunity for grocery retailers to increase the amount shoppers spend on each trip, according to a study completed by Acosta and the Food Marketing Institute.

National brands drive revenue growth, Acosta report finds
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National brands drive revenue growth, Acosta report finds

National brands account for the vast majority of revenue growth, and shoppers believe name brands offer higher quality across categories, according to Acosta’s Why Brands Matter report.