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Acosta

Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the US, Canada and Europe. For 90 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers’ baskets. For more information, please visit www.acosta.com.

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Q&A: What brands need to adapt to today’s unpredictable and accelerating pace of change
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Q&A: What brands need to adapt to today’s unpredictable and accelerating pace of change

In this interview, Acosta Chief Growth Officer John Carroll discusses the changes that the grocery retail industry has experienced over the past year, and what brands -- and Acosta -- are doing to keep pace with the changing landscape.

Q&A: Exploring the pandemic’s effect on the frozen food category
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Q&A: Exploring the pandemic’s effect on the frozen food category

Acosta Senior Manager of Business Intelligence Christina Davis discusses what factors are driving growth in the frozen food category and what retailers and frozen food brands can do to maintain growth and attract new customers.

Q&A: How the pandemic will shape grocery shopping habits for years to come
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Q&A: How the pandemic will shape grocery shopping habits for years to come

Colin Stewart, executive vice president of business intelligence at Acosta, discusses which pandemic-era changes will be part of the “new normal” and what grocery retailers can do to meet shoppers’ evolving needs.

Q&A: Health and safety will continue to drive grocery retail trends in 2021
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Q&A: Health and safety will continue to drive grocery retail trends in 2021

Social distancing, touchless technology and a focus on transparency will continue to drive the way we live our lives and the way we shop in the coming year, according to Acosta’s Colin Stewart.

Bringing supermarkets into the smartphone era
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Bringing supermarkets into the smartphone era

In this interview, Acosta Senior Manager of Business Intelligence Christina Davis explains the findings of Acosta’s report “The Mobile-ization of Grocery Shopping,” including how retailers can make the shopping experience more mobile

How the coronavirus pandemic is changing US grocery shopping habits
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How the coronavirus pandemic is changing US grocery shopping habits

Experts from Acosta share insights into what shoppers are buying, how their habits are changing and how to prepare for what’s next.

Online grocery shopping can help retailers increase their reach, boost impulse buys
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Online grocery shopping can help retailers increase their reach, boost impulse buys

Online grocery spending is projected to triple by 2023 to $74 billion, according to Acosta research. As more consumers turn to online ordering, retailers have a growing opportunity to reach a greater number of shoppers and boost sales.

Self-care, sustainability and tech-enabled shopping will be among 2020’s top CPG trends
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Self-care, sustainability and tech-enabled shopping will be among 2020’s top CPG trends

Spending on self-care, greater emphasis on in-store experiences and increased focus on sustainability will be major CPG trends in 2020, according to predictions from Acosta.

How retailers can grab a piece of the growing CBD market
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How retailers can grab a piece of the growing CBD market

More than 25% of consumers now use cannabidiol (aka CBD) daily or as-needed, according to Acosta, but many shoppers are still wary of claims and want more information.

Embracing experiential marketing is key to reaching today’s consumer
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Embracing experiential marketing is key to reaching today’s consumer

As consumers spend less time shopping in-store, experiential marketing is emerging as a powerful way to influence purchase decisions and create consumer loyalty.

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