The Health and Beauty Care (HBC) category represents a major opportunity for grocery retailers to increase the amount shoppers spend on each trip, according to a study completed by Acosta and the Food Marketing Institute.

National brands account for the vast majority of revenue growth, and shoppers believe name brands offer higher quality across categories, according to Acosta’s Why Brands Matter report.

The grocery retail channel is up against rising competition, but smart strategies around General Merchandise and Health and Beauty Care can help win shoppers.

Acosta SVP Brian Christensen discusses what’s driving growth in e-commerce, how personalized offers can encourage impulse buys and how brands and retailers can utilize e-commerce as both a sales and marketing channel.

E-commerce and click-and-collect are changing the grocery and consumer packaged goods landscape, but offering a good experience and ensuring the store works for the consumer is still paramount, said President and CEO of Acosta Steve Matthesen.

Growing consumer demand for natural and organic products is creating opportunities for retailers to attract millennials and families.