Acosta

Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the US, Canada and Europe. For 90 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers’ baskets. For more information, please visit www.acosta.com.

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The Health and Beauty Care (HBC) category represents a major opportunity for grocery retailers to increase the amount shoppers spend on each trip, according to a study completed by Acosta and the Food Marketing Institute.

National brands drive revenue growth, Acosta report finds
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National brands drive revenue growth, Acosta report finds

National brands account for the vast majority of revenue growth, and shoppers believe name brands offer higher quality across categories, according to Acosta’s Why Brands Matter report.

How General Merchandise and Health and Beauty Care can drive growth in grocery retail
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How General Merchandise and Health and Beauty Care can drive growth in grocery retail

The grocery retail channel is up against rising competition, but smart strategies around General Merchandise and Health and Beauty Care can help win shoppers.

Q&A: E-commerce offers insights, opportunities to drive impulse buys
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Q&A: E-commerce offers insights, opportunities to drive impulse buys

Acosta SVP Brian Christensen discusses what’s driving growth in e-commerce, how personalized offers can encourage impulse buys and how brands and retailers can utilize e-commerce as both a sales and marketing channel.

Q&A: Acosta CEO on how e-commerce, channel-blurring are shaking up CPG
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Q&A: Acosta CEO on how e-commerce, channel-blurring are shaking up CPG

E-commerce and click-and-collect are changing the grocery and consumer packaged goods landscape, but offering a good experience and ensuring the store works for the consumer is still paramount, said President and CEO of Acosta Steve Matthesen.

Q&A: How the growing natural and organic segment is transforming the food industry
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Q&A: How the growing natural and organic segment is transforming the food industry

Growing consumer demand for natural and organic products is creating opportunities for retailers to attract millennials and families.