Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the US, Canada and Europe. For 90 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers’ baskets. For more information, please visit www.acosta.com.
Social distancing, touchless technology and a focus on transparency will continue to drive the way we live our lives and the way we shop in the coming year, according to Acosta’s Colin Stewart.
In this interview, Acosta Senior Manager of Business Intelligence Christina Davis explains the findings of Acosta’s report “The Mobile-ization of Grocery Shopping,” including how retailers can make the shopping experience more mobile
Online grocery spending is projected to triple by 2023 to $74 billion, according to Acosta research. As more consumers turn to online ordering, retailers have a growing opportunity to reach a greater number of shoppers and boost sales.
Spending on self-care, greater emphasis on in-store experiences and increased focus on sustainability will be major CPG trends in 2020, according to predictions from Acosta.
More than 25% of consumers now use cannabidiol (aka CBD) daily or as-needed, according to Acosta, but many shoppers are still wary of claims and want more information.
As consumers spend less time shopping in-store, experiential marketing is emerging as a powerful way to influence purchase decisions and create consumer loyalty.
As the US population becomes more diverse, the preferences of multicultural shoppers will have a significant impact on the grocery shopping experience, according to a new report from Acosta.
Acosta Senior Vice President, Fresh Foods Bryan Chartrand discusses what is driving the growth of fresh, how retailers can cater to consumers’ changing needs and what the perimeter department of the future will look like.
Prices in the grocery sector are on the rise, and a joint effort between manufacturers and retailers is needed to ensure successful price increases, according to experts at Acosta.