Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the US, Canada and Europe. For 90 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers’ baskets. For more information, please visit www.acosta.com.
The Health and Beauty Care (HBC) category represents a major opportunity for grocery retailers to increase the amount shoppers spend on each trip, according to a study completed by Acosta and the Food Marketing Institute.
Acosta SVP Brian Christensen discusses what’s driving growth in e-commerce, how personalized offers can encourage impulse buys and how brands and retailers can utilize e-commerce as both a sales and marketing channel.
E-commerce and click-and-collect are changing the grocery and consumer packaged goods landscape, but offering a good experience and ensuring the store works for the consumer is still paramount, said President and CEO of Acosta Steve Matthesen.