Industry News
Ambreen Ali

Ambreen Ali edited SmartBrief newsletters on interactive advertising, social business, mobile marketing and other topics. Before joining SmartBrief, she worked as a reporter covering technology policy and lobbying for CQ Roll Call. She holds a master's degree in new media journalism from Northwestern's Medill School and has also worked for Bloomberg and AFP, while based in New Delhi. Her work has appeared in numerous publications including Washington Post's Express, the Seattle Post-Intelligencer, and Ozy.com.

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Woman smelling flower
Woman smelling flower

"Scent marketing" can send a signal to consumers about what they may like to consume or experience.

Digital marketing word cloud
Digital marketing word cloud

Marketing leaders share their thoughts on the biggest challenges facing the digital ad industry right now.

Taxis
Taxis

GeoMarketing's Lauryn Chamberlain tells SmartBrief about the changes afoot in retail thanks to the on-demand, or sharing, economy.

Girl listens to audio on headphones
Girl listens to audio on headphones

To help marketers reach this demographic, the 3AF has released a report that dives into the media consumption habits of Asian Americans.

Heyward
Heyward

"Fake news" may end up being the buzzwords that defined 2016, but we’re not done hearing about them just yet.

Northwestern Mutual's "The Talk"
Northwestern Mutual's "The Talk"

Northwestern Mutual tries to get people more comfortable with discussing money.

SCOUT's Social Bark
SCOUT's Social Bark

The big news in social media this month was the debut of Instagram's Stories feature.

We are Legion
We are Legion

More women are starting their own businesses, but female business owners still remain a rare breed.

Ken Wheaton
Ken Wheaton

Ad Age and Time are teaming up for an in-depth look at how the 2016 U.S. presidential elections are shaping up.

Michael Brenner, CEO of Marketing Insider Group and co-author of "The Content Formula," discusses content ROI and the value of authenticity on social media.

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