All the brand adjustments your company has made during the pandemic need to be reassessed for the post-COVID future. Here's what you need to know about brand audits.

Brands can't go dormant during the pandemic if they hope to recover quickly -- or at all.

Your brand doesn't have to be idled by the coronavirus. In fact, the actions you take now can ensure your brand weathers this storm and rebounds more quickly.

You might know minimum viable product, but did you know there's a concept called minimum viable branding, too?

What does it mean that 3 reports list Amazon's brand value differently? And why should you and your company care?

Business transformation is easier when it's inspired by your brand's values, purpose and attributes.

How valuable is your existing brand if you're extending beyond the familiar?

Research suggests that emotional connections have business outcomes, whether for consumer buying or B2B purchases. How are you making customers feel?

The name of your brand is a critical choice. Here's advice on how to choose wisely.

How do you get to excellent customer experience? Learn more from this video.