Business transformation is easier when it's inspired by your brand's values, purpose and attributes.

How valuable is your existing brand if you're extending beyond the familiar?

Research suggests that emotional connections have business outcomes, whether for consumer buying or B2B purchases. How are you making customers feel?

The name of your brand is a critical choice. Here's advice on how to choose wisely.

How do you get to excellent customer experience? Learn more from this video.

How powerful is your brand? Find out how to measure success.

What does it mean to be customer-centric?

Learn about why and how you should rebrand your organization.

If your messaging to customers and prospective employees doesn't align, you'll have trouble hiring and retaining.

Employees are speaking up about social and political issues. How will CEOs respond?