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Denise Lee Yohn

Denise Lee Yohn is an author and brand expert who has become an in-demand keynote speaker, inspiring business leaders around the world to improve their brands. Her keynote presentations have captivated international audiences at conferences including the Consumer Electronics Show, The Art of Marketing, the National Restaurant Show, and American Marketing Association, among others. Visit her blog, sign up for her newsletter, buy her book and connect with her on Twitter.

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Prepare for the new reality with a brand audit
Prepare for the new reality with a brand audit

All the brand adjustments your company has made during the pandemic need to be reassessed for the post-COVID future. Here's what you need to know about brand audits.

Protect and prepare your brand for the post-coronavirus world
Protect and prepare your brand for the post-coronavirus world

Brands can't go dormant during the pandemic if they hope to recover quickly -- or at all.

Brand opportunities in a crisis
Brand opportunities in a crisis

Your brand doesn't have to be idled by the coronavirus. In fact, the actions you take now can ensure your brand weathers this storm and rebounds more quickly.

Get started with a minimum viable brand
Get started with a minimum viable brand

You might know minimum viable product, but did you know there's a concept called minimum viable branding, too?

What does "most valuable brand" really mean?
What does "most valuable brand" really mean?

What does it mean that 3 reports list Amazon's brand value differently? And why should you and your company care?

Use your brand when making a change
Use your brand when making a change

Business transformation is easier when it's inspired by your brand's values, purpose and attributes.

Does a brand extension make sense?
Does a brand extension make sense?

How valuable is your existing brand if you're extending beyond the familiar?

How do you make customers feel?
How do you make customers feel?

Research suggests that emotional connections have business outcomes, whether for consumer buying or B2B purchases. How are you making customers feel?

5 criteria of a breakthrough brand name
5 criteria of a breakthrough brand name

The name of your brand is a critical choice. Here's advice on how to choose wisely.

Customer experience excellence starts with a customer mindset
Customer experience excellence starts with a customer mindset

How do you get to excellent customer experience? Learn more from this video.