Industry News
Denise Lee Yohn

Denise Lee Yohn is an author and brand expert who has become an in-demand keynote speaker, inspiring business leaders around the world to improve their brands. Her keynote presentations have captivated international audiences at conferences including the Consumer Electronics Show, The Art of Marketing, the National Restaurant Show, and American Marketing Association, among others. Visit her blog, sign up for her newsletter, buy her book and connect with her on Twitter.

Read All Stories from Denise Lee Yohn

Culture-brand integration
Culture-brand integration

Too many companies have one set of values for employees and another for their brand.

Middle managers can either be positive culture role models and coaches for their people, or they can sabotage organizational cultures.