Evan Magliocca

Evan Magliocca is Brand Marketing Manager for Baesman Insights & Marketing, a full-service agency that partners with retailers to create highly-targeted, data-driven customer marketing, loyalty and CRM programs. Baesman is headquartered in Columbus, Ohio, with partnerships across the United States, including: American Girl, DSW, Rag & Bone, Shoe Carnival, Stanley Steemer, Rite Rug, and many more.

 

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SmartBrief Marketing Original by Evan Magliocca, Image by geralt on Pixabay
SmartBrief Marketing Original by Evan Magliocca, Image by geralt on Pixabay

Brand Marketing Manager Evan Magliocca explores problems and possible solutions brands – and their agency partners – encounter in today’s martech marketplace.

How do you provide personalized marketing content that is profitable to the brand and valuable to customers?

The fact is, loyalty has no rules; it only has leaders and followers. And followers will always be two steps behind.

Brand can adapt to changing consumer shopping habits to bring them in stores -- or meet them where they are located.

In many cases, consumer outrage is warranted -- but who draws the line and where do brands fit in?

Personalization critical to driving customer loyalty
Personalization critical to driving customer loyalty

Customer demand for personalized content and products is growing exponentially with each generation, and thus it’s critical for marketers that personalized content is integrated into loyalty programs.