Franklin Chu is managing director U.S. for Azoya International, a provider of turnkey cross-border e-commerce solutions to assist retailers looking to expand into China through a cost-effective and lower risk method. To date, over 35 retailers in 11 countries are partnering with Azoya to expand into China with ease, including French fashion retailer La Redoute, Australia’s largest pharmacy group, Sigma, as well as Feelunique, the largest online beauty retailer in Europe.
Azoya USA’s Franklin Chu looks at the different strategies Alibaba, JD.com and Pinduoduo are using to win over these customers in less-developed areas and lessons US retail companies can apply to reach Chinese consumers hungry for their products.
China has evolved from e-commerce toward social commerce thanks to platforms that rewards consumers with volume discounts when they buy in groups. Learn how and why group buying might be the future of online shopping in the U.S. through this case study.