Franklin Chu

Franklin Chu is managing director U.S. for Azoya International, a provider of turnkey cross-border e-commerce solutions to assist retailers looking to expand into China through a cost-effective and lower risk method. To date, over 35 retailers in 11 countries are partnering with Azoya to expand into China with ease, including French fashion retailer La Redoute, Australia’s largest pharmacy group, Sigma, as well as Feelunique, the largest online beauty retailer in Europe.

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The majority of Chinese consumers has middle-class status and have disposable income for American and foreign product consumption.

With cheaper goods and a large bankroll to get things started, leading Chinese e-commerce sites Alibaba and JD.com could make a splash in America and give giants like Amazon stiff competition.

Competing on price alone may hurt your brand; providing a strong overall customer experience is key to converting buyers into loyal customers

What Chinese platform Douyin is getting right - and what American marketers can learn

Azoya graphic
Azoya graphic

Let’s compare Singles Day and Black Friday to spot emerging global retail trends.

Shoppers in China
Shoppers in China

As Americans prepare to savor the year’s best holiday sales opportunities, an even bigger sales extravaganza just took place in China: Singles Day.

E-commerce
E-commerce

Comparing three major e-commerce giants can give retail companies a glimpse of the future of retail.

US baby product retailer Babyhaven launched a Chinese e-commerce website this year to reach millennial moms in China.
US baby product retailer Babyhaven launched a Chinese e-commerce website this year to reach millennial moms in China.

Retailers can use these proven ways to market their products in China and capitalize on the strong demand for American products:

Made in the USA
Made in the USA

As the world’s largest market, China offers U.S. retailers lucrative opportunities to reach consumers who desire – and increasingly buy – products that are ‘Made in the USA’ through cross-border e-commerce.