Glenn Pasch

Glenn Pasch is the CEO of PCG Digital, an Inc. 5000 agency that specializes in helping businesses generate qualified shoppers and more sales opportunities. As an expert in digital marketing, he’s been featured in CBT News, Dealer Marketing Magazine, Auto Success, and Automotive News. He’s the co-author of two books: "Selling Cars in the Digital Age" and "The Power of Connected Marketing." He was an adjunct professor at Northwood University and has spoken at NADA, Digital Dealer, NIADA, and The World Shopper Conference, among others. His firm has worked with all types of companies from single-point dealerships up to giants like GM, Lithia, Berkshire Hathaway, AutoCanada, and Subaru.

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How you give feedback is as important as what the feedback is. Here is some advice from a CEO.