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James Heller

An entrepreneur since his teenage years, Wrapify CEO and founder James Heller started a digital marketing and IT consulting company that set the foundation for him to become a marketing leader in tech for Fortune 50 companies. In 2017 Heller was named a Forbes 30 Under 30 - Featured Honoree, is on the OAAA Innovations Committee and led Wrapify to be named a 2018 AdAge Titans Finalist.

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A COVID-19 vaccine could lead to a surge in OOH advertising, but is the industry ready?
A COVID-19 vaccine could lead to a surge in OOH advertising, but is the industry ready?

Wrapify’s James Hellers looks how the out-of-home industry has recently rebounded during the coronavirus pandemic as people have ventured out more. He also looks at the major growth that’s to be expected once a COVID-19 vaccine is approved.

Marketing during COVID-19: Doing nothing is not an option
Marketing during COVID-19: Doing nothing is not an option

Wrapify’s James Heller offers three reasons why marketers won’t pause activities as many did in the spring should another wave of COVID-19 rollback opening plans. Instead, they will use data-driven marketing and even try new tactics to maintain business.

Static vs. Digital OOH: Here is how they stack up
Static vs. Digital OOH: Here is how they stack up

Wrapify’s James Heller explores the pros and cons of OOH versus DOOH and the evolving technology behind each.