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Julia Amorim

In a professional journey that has taken her from user experience design to CMO and now CEO, Julia Amorim blends the agility of a startup founder with the professional expertise that comes with helping some of the world’s largest brands navigate the journey of digital transformation. As the leader of MediaNet, Julia stands at the intersection of strategic thinking, technological capability, business intelligence and user experience. Follow @MediaNet on Twitter.

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Why COVID-19 may call for a brand reset (and how to pull it off)
Why COVID-19 may call for a brand reset (and how to pull it off)

With the business disruption caused by the coronavirus pandemic, MediaNet’s Julia Amorim says now may be a good time to do a brand rest – and offers three steps to do so confidently in a way that will be easy to understand and implement.

Adapting digital strategies for a cookieless world
Adapting digital strategies for a cookieless world

MediaNet CEO Julia Amorim takes a strategic view of a "cookieless world" and three steps for a "viable way forward for marketers."

3 pitfalls marketers should avoid in 2020
3 pitfalls marketers should avoid in 2020

MediaNet CEO Julia Amorim uses her perspective in examining the past decade and details three mistakes that the marketing industry should avoid in 2020.

Getting to the how and why of data
Getting to the how and why of data

MediaNet’s Julia Amorim says that “data-driven marketing” need to move beyond the “what” stage to the “why” stage, which will make the “how” of marketing more dynamic, more effective and ultimately more fulfilling than ever before.

What it takes to select and integrate new marketing technology
What it takes to select and integrate new marketing technology

Marketers can be daunted by the overwhelming amount of the technology options available to date. MediaNet’s Julia Amorim details a three-step approach for marketers to evaluate the right martech opportunities to gain competitive advantage.