In a professional journey that has taken her from user experience design to CMO and now CEO, Julia Amorim blends the agility of a startup founder with the professional expertise that comes with helping some of the world’s largest brands navigate the journey of digital transformation. As the leader of MediaNet, Julia stands at the intersection of strategic thinking, technological capability, business intelligence and user experience. Follow @MediaNet on Twitter.
MediaNet’s Julia Amorim says that “data-driven marketing” need to move beyond the “what” stage to the “why” stage, which will make the “how” of marketing more dynamic, more effective and ultimately more fulfilling than ever before.
Marketers can be daunted by the overwhelming amount of the technology options available to date. MediaNet’s Julia Amorim details a three-step approach for marketers to evaluate the right martech opportunities to gain competitive advantage.