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Kris Tait

Kris Tait is US Managing Director of Croud, the global digital agency connecting data, technology and creativity to drive business performance for brands such as AMC Networks, BMW, The Athletic and NewYork-Presbyterian. Kris has been with the business for nine years, being the first US employee when the agency opened its doors in New York in early 2016. Prior to this, Kris held the position of senior VP Client Strategy, a role where he was tasked with developing performance media strategies for US clients across search, social, programmatic and video.

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Opinion: Why Biden’s “gig economy” policy needs a rethink
Opinion: Why Biden’s “gig economy” policy needs a rethink

Croud US Managing Director Kris Tait argues what the Biden administration has it wrong about the gig economy, and how a new generation of workers in the advertising and digital industry are keen to explore these new types of working models.