Krystal Putman-Garcia

Krystal Putman-Garcia is the vice president of marketing at Localist, an event marketing technology company that offers interactive calendars that help companies publish, manage and promote events. She is responsible for Localist’s marketing and partnership efforts, to ultimately help businesses make the most out of their events.

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Conference
Conference

The content surrounding events is as valuable as the events themselves in driving sales, engagement and relationships.

Use online calendars to maximize actual reality
Use online calendars to maximize actual reality

The right online event calendar will provide marketers with access to analytics that allow them to assess metrics including reach, attendance, engagement and more -- all of which help demonstrate the overall success of your event.