Industry News
Nicole Penn

Nicole Penn is the president of EGC Group and co-founder of Raydeus Local.

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5 proven ways to market your growing franchise
5 proven ways to market your growing franchise

Nicole Penn of Raydeus Local details five proven marketing techniques that franchise owners can use to keep in touch with digitally savvy customers.

Democratizing digital marketing for brick-and-mortar and franchise businesses
Democratizing digital marketing for brick-and-mortar and franchise businesses

EGC Group’s Nicole Penn details why businesses of all sizes, especially those that rely on online businesses listings from Google and other sources, to counter “zero-click search.”