Pathmatics

Pathmatics was founded with a clear mission: turn the world’s marketing data into actionable insights. Driven by a passion for data and leading the digital marketing landscape forward, the Pathmatics Explorer product reflects the company’s vision to be the source of truth for digital marketing intelligence by creating trust and transparency. Headquartered in Santa Monica, Calif., the Pathmatics team enjoys surfing the waves, doggie play dates and hosting trivia nights.

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Q&A: How DTC brands use smart B2B techniques to connect with consumers
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Q&A: How DTC brands use smart B2B techniques to connect with consumers

As the DTC space has matured, brands have figured out how to use business-to-business targeting techniques to effectively build relationships with their customers.

Quality data and human insights lead to better marketing decisions
Sponsored Content
Quality data and human insights lead to better marketing decisions

In this Q&A, a Pathmatics exec discusses the changing ad landscape, innovation and the importance of real-time data with a human element.