Industry News
Shaun MacGillivray

Shaun MacGillivray is the president and producer of MacGillivray Freeman Films. He produced MacGillivray Freeman’s “Into America’s Wild,” “America’s Musical Journey,” “Dream Big,” “We The Marines,” “National Parks Adventure” (highest grossing documentary of 2016), “To The Arctic,” “Humpback Whales” and many more. Shaun also leads the business development and partnership team for MacGillivray Freeman, working with destination marketing organizations, Fortune 500 companies, associations and nonprofit organizations tell their stories, from IMAX to the iPhone.

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How brands are leveraging long-form storytelling
How brands are leveraging long-form storytelling

MacGillivray Freeman Films’ Shaun MacGillivray shares the importance of using long-form storytelling practices like documentaries in advertising and marketing campaigns to leverage a brand’s connection with consumers around social movements.