Torrey Kim

Torrey Kim edits briefs on the topics of food, beverages and consumer packaged goods at SmartBrief and covers industry news for SmartBlog on Food and Beverage. She holds a master's degree from Wesleyan University and a bachelor's from American University, and you can follow her on Twitter @SB_Food.

Read All Stories from Torrey Kim

The pros and cons of coupons in the restaurant space
The pros and cons of coupons in the restaurant space

Get the scoop on how coupons can affect a restaurant's bottom line.

How pet food is premiumizing
How pet food is premiumizing

The clean-label trend has expanded to the pet food industry, as pet owners choose to give their four-legged friends fresh and healthy foods.

Kraft Heinz's unicorn innovation, chef awards, Target's snack bar plans
Kraft Heinz's unicorn innovation, chef awards, Target's snack bar plans

News about Unicorn Macaroni & Cheese struck a chord with readers this week, as did stories from Dunkin' and Target.

How retail positioning helps boost CPG sales
How retail positioning helps boost CPG sales

Strategic product placement can help boost grocery store sales.

A strategic approach to using personalized marketing messages
A strategic approach to using personalized marketing messages

Brands can see success by creating customized marketing programs targeted at niche audiences.

How general merchandise products are striving toward clean-label
How general merchandise products are striving toward clean-label

As shoppers look for clean-label ingredients, CPG brands are answering the call with general merchandise products that feature transparent ingredient lists.

Do demos really help food brands boost sales and build buzz?
Do demos really help food brands boost sales and build buzz?

If executed properly, in-store demos can help food brands reach a wider audience.

Geoff Freeman
Geoff Freeman

Geoff Freeman became president and CEO of the Grocery Manufacturers Association in 2018 -- find out what leadership advice he has to offer.

Top 10: Bush's snack chips, shoppers' favorite grocers, hot menu trends
Top 10: Bush's snack chips, shoppers' favorite grocers, hot menu trends

News of new CPG launches struck a chord with readers this week, as did stories about the year's hottest menu trends and the grocers that consumers rank highest.

Where does cannabis stand in the alcoholic beverage market?
Where does cannabis stand in the alcoholic beverage market?

Beverage producers are boosting investments in the cannabis industry -- find out what's ahead.