Alex Pagliano

Alex Pagliano serves as a performance marketer at Boathouse, an independent, full-service integrated marketing and communications agency. He previously led the team recognized as the 2024 Search Engine Land PPC Agency of the Year and has more than a decade of experience advising Fortune 100 organizations on paid media and demand generation.

Articles by Alex Pagliano

Digital TechnologyMarketing

Next era of SEM is about context, not keywords

By Alex Pagliano 12/05/25