Jerome Shimizu

A three-time founder and award-winning inventor, Jerome Shimizu is CEO and co-founder of ABCS Insights, where he’s advancing the company’s proprietary ABCS Framework for Advertising Effectiveness and leading the development of patents that will shape the next era of advertising measurement. He co-founded NCSolutions, served as chief research officer at Kantar Millward Brown and was part of the team behind the industry’s pioneering look-alike model — brought to market via Yahoo! Consumer Direct in 2003. Jerome holds patents in ad measurement tech that have been cited by Google, Microsoft, Meta, Oracle, IBM, Adobe, Alibaba, American Express, Mastercard, AT&T, JPMorgan and others.