SER!OUS Bean Co

SER!OUS Bean Co is on a mission to get more people excited about beans. Launched in Fayetteville, Ark., in 2018, SER!OUS Bean Co founders Matt Brown and Trey Taylor created the brand to bring energy and excitement to the bean category, making it easier and more convenient for consumers to get more beans in their diet. Since being acquired by Manitowoc, Wis.-based Lakeside Foods—a family-owned food company with strong roots dating back to 1887—SER!OUS Bean Co naturally aligns with Lakeside Foods' purpose of providing wholesome foods to enrich people’s lives.