Steve Phillips, Ryan Barry, Stephan Gans and Kate Schardt
Steve Phillips, Zappi cofounder and CEO, Ryan Barry, Zappi president, Stephan Gans, PepsiCo lead for insights and analytics, and Kate Schardt, PepsiCo's lead for insights capabilities and partnerships, authors "The Consumer Insights Revolution: Transforming market research for competitive advantage," published by Rethink Press (September 16, 2024). The book explores and offers lessons behind PepsiCo and Zappi’s transformation of PepsiCo’s consumer insights function into a globally connected, consumer-centric operation.