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Industry News
Story founder ends her chapter at Macy's
6/29/2020

Rachel Shechtman has exited her role as Macy's brand experience officer as the retailer shifts its focus from new concepts to omnichannel retail and existing stores amid the pandemic. Shechtman joined Macy's when it acquired Story, her experiential retail concept, two years ago and last year she helped create the Market by Macy's concept.

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