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Panera celebrates Earth Day with the Bread Bowl Bike

Panera is celebrating Earth Day with a sweepstakes offering people the chance to win one of 30 branded and custom-made Vivelo bikes, which come with a basket designed to look like one of Panera's bread bowls. The Panera Bread Bowl Bike matches the brand's green hues and the campaign, from Alison Brod Marketing & Communications and Vayner, encourages consumers to order from its climate-friendly Cool Food Meals menu.

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