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Brands learn new lessons from old clothing

Programs to collect consumers' used garments and give them new life at brands like Patagonia and Eileen Fisher are growing more popular with sustainably minded fashion fans, but they can be complicated and labor-intensive to carry out and the programs come with a learning curve. "Only in the last year did we decide that we can resell more heavily used product at a lower price point, which changes our whole sorting process," said Cynthia Power, head of renewal at Eileen Fisher, adding, "So it's definitely still changing all the time."

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