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Why Tanger Outlets is holding fast to its business model

Tanger Factory Outlet Centers CEO Steven Tanger bet that consumers' boredom and love of a bargain would bring them back to his company's outlet centers once they reopened. The decision not to shift gears and explore new business models seems to be paying off: With 72% of stores reopened as of June 14, foot traffic was at more than 85% of year-ago levels.

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