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Penney's unveils new bedding brand as more stores reopen
5/29/2020

J.C. Penney has accelerated the pace of store reopenings, with plans to have 500 of its 846 US locations up and running by next Wednesday. The retailer also debuted new bedding brand Linden Street as part of a strategy to revitalize merchandise offerings as a key part of plans to revive sales as it reorganizes in Chapter 11 bankruptcy.

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