Consumers are finding new ways to express, connect and celebrate this holiday season and 1-800-Flowers is innovating to support new customers and meet them where they are. "Our goal is to make the shopping experience seamless and easy for our customers, so it's one-stop shopping, click and move on," says Steve Lightman, group president for gourmet foods and gift baskets at 1-800-Flowers. "The more seamless the experience is, the easier it is for the customer to shop, the more they'll shop." Read more and listen to the interview on Retail Gets Real.