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Nordstrom jumps into fitness with new brands

Tonal, an at-home workout equipment brand, will open in-store shops at 40 Nordstrom locations as part of the upscale department store's expanded focus on fitness. Nordstrom has introduced a slew of new workout wear, athleisure and equipment brands in recent months including Brooks Running, Outdoor Voices and Eleven by Venus Williams, which rolls out this month.

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