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Industry News
NRF: Retailers, shoppers get a jump on Black Friday
11/20/2020

More than half (59%) of consumers surveyed earlier this month said they had already begun their holiday shopping, and 42% reported starting earlier than usual this year, according to a survey from NRF and Prosper Insights & Analytics. Black Friday remains an important marker for the holiday shopping season, but retailers are spreading out deals to accommodate shoppers in the pandemic.

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