Barbie sales grew 29% in the third quarter and demand for other toys was also strong, leading parent Mattel to its biggest quarterly revenue increase in 20 years. Mattel, which has been diversifying the decades-old doll line with a wider array of body sizes and skin tones, attributes its growth to parents looking to pull their kids away from digital screens, Mattel CEO Ynon Kreiz said.
Iconic Barbie brand soars in popularity
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