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How consumers will cope with the pandemic's aftermath
1/13/2021

The pandemic has altered people's perception of time and generated a sense of nostalgia that has consumers craving familiar products and experiences, WGSN Director of Insight Andrea Bell said during her Big Show presentation titled "Consumer Behavior: Making Sense of the Aftermath of Uncertainty." She shared insights into how the emotional stress of the past year is likely to affect future consumer behavior.

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