Apparel retailer Lululemon Athletica saw a 21% jump in sales to new male customers after running its first men's campaign in the third quarter. "We have so much runway in the [men's] segment. ... I have yet to see a guy try our product and say: 'It's not for me,'" said chief executive Laurent Potdevin.
Lululemon's move into menswear pays off in new shoppers
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