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Industry News
Black Friday brought out in-store, online shoppers
11/30/2020

Many US consumers turned out to support small merchants and avail themselves of curbside pickup on Black Friday and many more logged onto online retail sites to set a new record for online shopping the day after Thanksgiving. Online shoppers spent $9 billion on Black Friday, 22% more than the same day last year, making it the second-biggest one-day spending total behind Cyber Monday 2019, according to Adobe Analytics.

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