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Industry News
How The North Face's retro styles became cool

The North Face has gone from cold-weather necessity to fashion statement over the past decade, as influencers including Kendall Jenner and Bella Hadid have embraced the brand's retro styles. Popular North Face jackets from years past are popping up again in nontraditional places including Asos, Urban Outfitters and other retailers popular with Gen Z shoppers.

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