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Industry News
American Eagle's Unsubscribed embraces slow fashion
7/1/2020

American Eagle Outfitters' new Unsubscribed brand will take a minimalist approach to retail, with statements like "less is more" displayed in the brand's single East Hampton, N.Y., store. In contrast to fast fashion, Unsubscribed will take a slower and more sustainable strategy, with plans to roll out only two collections annually.

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