To mark its launch of Sky Dreamer in Chicago, Puma worked with Whisk, Firefly and Havas Media on holographic displays of the basketball shoe on vehicles parked at city landmarks. "Holograms have never been used as an integration into a D-OOH channel before, so [the] stunt is not only delivering the Puma brand message but also celebrating the innovation in one of the fastest growing media channels," says Whisk co-founder Matt Wilkinson.
Puma uses holograms to tout new sneaker
Sign up for NRF SmartBrief
News about the U.S. retail industry
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.