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Bluemercury adds Klarna payment app to woo Gen Z
4/8/2021

Beauty retailer Bluemercury will offer shoppers at its 183 stores and online the option of using the Klarna app to split up their payments into four installments. The retailer expects the addition will further its goal of attracting tech-savvy Gen Z beauty fans, Bluemercury CEO Marla Beck said.

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