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Study: B2B buyer habits and what they want from vendors
10/8/2018

Business-to-business buyers invest 20 hours of their own time conducting research before contacting a salesperson, with 64% using company websites, 59% researching online peer reviews and 49% speaking to peers, per Showpad research. Around 91% of prospects said the buying journey is now longer or has stayed the same length of time.

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