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Verizon Media joins Snibble's new social-video platform

Verizon Media is among the companies partnering with Snibble, which is launching a social-video platform in the US and Canada on Feb. 1 on iOS and April 2 on Android. Snibble is targeting millennials and Generation Z, and just one unskippable 6-second pre-roll ad will accompany the platform's premium video content because "People like ads -- but not too many and not ones that interrupt what they're doing," says CEO Blair Currie.

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