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Cybersecurity a growing consumer concern

Cybersecurity is a growing concern among all industries, especially with the ever-evolving enhancements to 21st century technologies. A recent PricewaterhouseCoopers survey helps businesses better understand consumer attitudes about data security, cybersecurity, privacy, trust, and regulation. The survey found that 69% of consumers believe companies are vulnerable to hacks and cyberattacks and only 25% of consumers believe most companies handle their sensitive personal data responsibly. USTelecom is taking a leading role in working with member companies and various government partners to address the growing threats to networks and consumers. Much of these efforts are designed around educating consumers and businesses about basic cyber hygiene and how best to protect themselves and their businesses.

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