AT&T's Xandr digital ad sales platform is putting a greater emphasis on video as marketers start to ask for more TV content to be sold programmatically, the company said in announcing it will rebrand its AppNexus Sell-Side Platform as Xandr Monetize and reorient its focus to over-the-top content. Xandr Monetize will help clients automate their purchase of OTT-based spots.
Xandr puts OTT ads front and center
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