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Verizon Media, Cooler Screens partner on ad inventory

Verizon Media has become the exclusive ad platform for Cooler Screens, an in-store digital merchandising and media service with systems in top US Walgreen store locations, and executives say will soon have a potential of more than 75 million monthly shoppers. "Leveraging DOOH experiences in essential retail locations offers a powerful and unique opportunity to improve the consumer experience and connect with shoppers at point-of-sale," says Ivan Markman, Verizon Media's chief business officer.

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