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Kohl's courts parents to land top college interns

Kohl's sends offer letters to successful college intern applicants and their parents, who often have significant influence over their kids' decisions on whether to accept the job, executive Todd McClement said at NRF 2019: Retail's Big Show. "I've had students come back and say, 'I accepted the job at Kohl's because of this letter,'" he said.

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